Overview

Harvard Business Review's explainer video series translates the publication's editorial rigour into a format that reaches audiences beyond the long-form reader. Each video distils a complex business or management idea sourced directly from an HBR article into an illustrated, character-driven, motion-animated explainer built for digital platforms. The design work sits at the centre of that pipeline: receiving scripts and articles from the client, building the full visual frame system, moving through rounds of feedback and revision, and delivering organised, animation-ready files to the motion graphics artist who brings each frame to life. The challenge at every stage is the same to honour the intelligence of the original content while making it visually accessible, brand-consistent, and genuinely inclusive for a broad and diverse audience.

Overview

Harvard Business Review's explainer video series translates the publication's editorial rigour into a format that reaches audiences beyond the long-form reader. Each video distils a complex business or management idea sourced directly from an HBR article into an illustrated, character-driven, motion-animated explainer built for digital platforms. The design work sits at the centre of that pipeline: receiving scripts and articles from the client, building the full visual frame system, moving through rounds of feedback and revision, and delivering organised, animation-ready files to the motion graphics artist who brings each frame to life. The challenge at every stage is the same to honour the intelligence of the original content while making it visually accessible, brand-consistent, and genuinely inclusive for a broad and diverse audience.

Overview

Harvard Business Review's explainer video series translates the publication's editorial rigour into a format that reaches audiences beyond the long-form reader. Each video distils a complex business or management idea sourced directly from an HBR article into an illustrated, character-driven, motion-animated explainer built for digital platforms. The design work sits at the centre of that pipeline: receiving scripts and articles from the client, building the full visual frame system, moving through rounds of feedback and revision, and delivering organised, animation-ready files to the motion graphics artist who brings each frame to life. The challenge at every stage is the same to honour the intelligence of the original content while making it visually accessible, brand-consistent, and genuinely inclusive for a broad and diverse audience.

Tools

Adobe Illustrator

Tools

Adobe Illustrator

Role

Designer

Team

-

Tools

Adobe Illustrator, Photoshop, Jitter

Tools

Adobe Illustrator

© Madri Venus | Selected Works 20/26 | All Rights Reserved

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